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Eastpak was founded in 1952 by Bernard Godfrey of Newton, Mass, as Eastern Canvas Products USA Inc.He was later joined by his son, William, and a third partner, Monte Goldman, and began by specialising in safety equipment for the U.S. Army. [2]
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
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In 1998, VF moved its headquarters from Wyomissing, Pennsylvania, to Greensboro, North Carolina, to be closer to more of its operations. [8] Also in the 1990s, VF would acquire the Bulwark Apparel brand. [6] In the early 2000s, VF's acquisitions included The North Face and Eastpak in 2000; [9] and Kipling, [10] Napapijri, and Vans in 2004.
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