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The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
This advertising campaign markets Old Spice's "Bearglove" body wash and "Timber" bar soap. Mustafa's character (referred to as the "Old Spice Man") [ 3 ] continues to target women despite marketing hygiene products for men as it was determined that women often buy household products for men.
Old Spice is an American brand offering male grooming products including aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William
Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...
Old Spice: The Man Your Man Could Smell Like. ... Sales of Old Spice body wash, which were already on the rise, rose by 55% over the three months following the first TV commercial. After that, P&G ...
Old Spice, the “Greatest Smell in the NFL,” announced it has teamed up with a hard-hitting linebacker. Life keeps getting better for Von Miller, who is now the new Old Spice guy Skip to main ...
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