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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas .
James Ford Bell (August 16, 1879 – May 7, 1961), was an American business leader and philanthropist, was the founder of General Mills in 1928. He served as president of General Mills from 1928 to 1934 and as chairman from 1934 to 1948. He remained a board member until his death in 1961.
The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company. [1] The name is a reference to the city of El Paso, Texas, and the historical "Old" period when Texas was a part of Mexico.
In 2001 Pillsbury Company was purchased by General Mills (also located in the Minneapolis–St. Paul area). Parts of Pillsbury were sold to International Multifoods Corporation [2] which was later purchased by The J.M. Smucker Company of Orrville, Ohio, in 2004.
General Mills revives a long-discontinued cereal called Twinkles from the 1960s, plus introducing a new 'Friends' themed cereal. ... it will have vintage-inspired packaging — including a board ...
In the 1970s, General Mills attempted to launch Tom's chips into national supermarkets and branched off a new vending office snack service. By 1983, Tom's had changed ownership again. Rowntree Mackintosh paid $215 million to acquire the company in a mutual agreement.
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Some say they were a little embarrassed by the whole thing," reads a General Mills history blog. "One winner wrote that when her name was announced over the school intercom all the jocks started ribbing her about making them a sandwich." [3] [9] State-level winners won $1500 for first place and $500 for second place. [7]