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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

3. Sales and operations planning - Wikipedia

   en.wikipedia.org/wiki/Sales_and_operations_planning

   Sales and operations planning (S&OP) is an integrated business management process through which the executive/leadership team continually achieves focus, alignment, and synchronization among all organization functions. The S&OP process includes an updated forecast that leads to a sales plan, production plan, inventory plan, customer lead time ...

4. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   Business plans are decision-making tools. The content and format of the business plan are determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.

5. Subscription business model - Wikipedia

   en.wikipedia.org/wiki/Subscription_business_model

   Subscription business model. The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, [1] and is now used by many businesses, websites [2] and even pharmaceutical ...

6. Sales presentation - Wikipedia

   en.wikipedia.org/wiki/Sales_presentation

   Sales presentation. As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction ...

7. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   Go-to-market strategy. A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2][3] The goal is to enhance the overall customer experience ...