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  2. ESC/P - Wikipedia

    en.wikipedia.org/wiki/ESC/P

    ESC/P, short for Epson Standard Code for Printers and sometimes styled Escape/P, is a printer control language developed by Epson to control computer printers. It was mainly used in Epson's dot matrix printers , beginning with the MX-80 in 1980, as well as some of the company's inkjet printers .

  3. Stereotype (printing) - Wikipedia

    en.wikipedia.org/wiki/Stereotype_(printing)

    A stereotype mold ("flong") being made Stereotype casting room of the Seattle Daily Times, c. 1900. In printing, a stereotype, [note 1] stereoplate or simply a stereo, is a solid plate of type metal, cast from a papier-mâché or plaster mould taken from the surface of a forme of type.

  4. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand recognition (also known as aided brand recall) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either a visual or verbal cue. [11]