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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Demographic and socioeconomic data is readily available through many third parties. Broad classifications assume everyone in the segment thinks alike. A one-size-fits-all approach to consumers based on demographics or socioeconomics offers limited effectiveness. Behavioral segmentation groups consumers by their behaviors.
Managerial psychology is a sub-discipline of industrial and organizational psychology that focuses on the effectiveness of individuals and groups in the workplace, using behavioral science. The purpose of managerial psychology is to aid managers in gaining a better managerial and personal understanding of the psychological patterns common among ...
Demographic economics or population economics is the application of economic analysis to demography, the study of human populations, including size, growth, density, distribution, and vital statistics.
Firmographics variables allow firms to consider the features of organizational behavior in detail, for instance in a particular industry.It is helpful when there is no significant difference between operating variables, purchasing approach, situational factors and personal characteristics of customers.
The industrial psychology division of the former American Association of Applied Psychology became a division within APA, becoming Division 14 of APA. It was initially called the Industrial and Business Psychology Division. [40] In 1962, the name was changed to the Industrial Psychology Division.
Research in and the teaching of Organizational behavior primarily takes place in university management departments in colleges of business. Sometimes Organizational Behavioral topics are taught in industrial and organizational psychology graduate programs. There have been additional developments in Organizational behavior research and practice.