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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
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The Fragrance Foundation was founded in 1949. [3]In January 2015, former U.S. President Bill Clinton was the speaker at inaugural program Fragrance Foundation Talks, where he spoke about the "work with Haitian artisans and the fragrance houses for purchasing vetiver from more than 30,000 earthquake-stricken farmers," among other global issues.
The fragrance has sweet, floral notes — think mandarin, peony blossoms, jasmine, vanilla — which are balanced out by earthy sandalwood, musk and patchouli. HSN Dolly Parton Eau de Parfum
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