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Due to the growing popularity of Yardley soaps and cosmetics at the turn of the 20th century, the company opened a shop in 1910 on Bond Street in London. The original Yardley shop on Bond Street was at 8 New Bond Street, but it later moved to 33 Old Bond Street. [16] [17] Yardley was acquired in 1967 by British American Tobacco (BAT).
Although the business at South Molton Street survived, the factory at Tottenham Court Road was destroyed during the London Blitz and temporary facilities had to be used until the new factory was established in Harlow New Town, Essex in 1953. Cyclax made a number of contributions to the war effort including a burn treatment and a camouflage cream.
Yardley of London: The Queen, the Prince of Wales: Manufacturers of Toiletry Products: Manufacturers of Toiletry Products 1955: 1770 [177] Montala T/A ResourceSpace The Queen Digital Asset Management Software Developers 2018 2005 [178] [179] Xerox Ltd: The Prince of Wales Print and digital document solutions
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In 1990, Old Bond Street, 88.5% owned by Wasserstein Perella & Co., purchased Lenthéric and Yardley from SmithKline Beecham. [7] In 1998, Old Bond Street collapsed and Lenthéric was sold to Shaneel Enterprises Ltd.
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