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Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
Walkers potato crisps Source: 2009 PepsiCo Annual Report [ citation needed ] $0 $5b $10b $15b $20b Breakfast Bars
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The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
In 1993, a Salt and Vinegar flavour was added to the range, and by this time, the packaging transitioned to the Walkers brand name. Walkers, owned by PepsiCo, purchased the Quavers brand in July 1995, when it became one of the Frito Lay International brand names. [2] In 1996, a Tangy Tomato flavour was added to the range.
The company was named after the Golden Wonder potato, which Alexander believed to be the best for making crisps. [2] In 1952, the company moved to a purpose-built factory in Sighthill. The company was bought by Imperial Tobacco in 1961. [3] By early 1960s, it was manufacturing crisps at three further sites, at Broxburn, Widnes and Corby. [2]
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