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A History of Communications: Media and Society From the Evolution of Speech to the Internet (Cambridge University Press; 2011) 352 pages; Documents how successive forms of communication are embraced and, in turn, foment change in social institutions. Schramm, Wilbur. Mass Communications (1963) Schramm, Wilbur, ed. Mass Communications: A Reader ...
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
He also edited a textbook The Process and Effects of Mass Communication (1954) that helped define the field, partly by claiming Lazarsfeld, Lasswell, Carl Hovland, and Kurt Lewin as its founding fathers. He also wrote several other manifestos for the discipline, including The Science of Human Communication 1963. Schramm established three ...
[3] Similarly, Cooley asserts that political communication makes public opinion possible, which in turn promotes democracy. Each of these authors represent the Chicago School's attention to electronic communication as a facilitator of democracy, its faith in the informed electorate, and its focus on the individual as opposed to the mass.
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films , radio , recorded music, or television .
1950s and 1960s – broadcast television was the dominant form of mass media, and the three major networks controlled more than 90 percent of the news programs, live events, and sitcoms viewed by Americans. [16] Gross national product doubled; American homes were big contributors to the economy through media. Many households owned a television ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]