enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Situational theory of publics - Wikipedia

    en.wikipedia.org/wiki/Situational_theory_of_publics

    In his 1984 textbook, Managing Public Relations, and in a number of studies published before and after the textbook, Grunig further developed the theory from an explanation of individual communication behavior to a theory of publics-based in part on John Dewey's book, The Public and Its Problems.

  3. Excellence theory - Wikipedia

    en.wikipedia.org/wiki/Excellence_theory

    The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]

  4. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

  5. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.

  6. Organization–public relationships - Wikipedia

    en.wikipedia.org/wiki/Organization–public...

    Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...

  7. Dialogic public relations theory - Wikipedia

    en.wikipedia.org/wiki/Dialogic_public_relations...

    Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.

  8. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Lasswell's model is also utilized in pedagogical settings to teach students the major elements of the communication process and as a starting point for developing hypotheses. Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication.

  9. Outline of public relations - Wikipedia

    en.wikipedia.org/wiki/Outline_of_public_relations

    Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be