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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Promise: [34] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [40] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
Sensitive teeth toothpaste This kind of toothpaste contains potassium nitrate and other ingredients that reduce the nerve transmission from the tooth to the brain.
Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease . [1]
Containing fluoride, Macleans toothpaste is available in various types: Fresh Mint, White & Shine and Whitening. [2] There are also other variants such as Macleans Whitening, Macleans Ice Whitening Gel and Milk Teeth (for children). The 'white' varieties feature whitening microparticles that break up stains.
Teeth whitening products can sometimes be a hit or miss, but there's a lot to love about the MySmile Teeth Whitening Pen, which pledges to get rid of stains from smoking, coffee, and wine.
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Adults in the trial used the toothpaste once daily for about 11 months. At the end of the study, none of the participants experienced severe reactions or anaphylaxis — an allergic response often ...
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