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Public social activity from the interest graph is the primary data source 140 Proof uses to make its ads more relevant. Apps using 140 Proof give the company a user ID list stripped of names, along with the public information in that user's profile. 140 Proof's algorithms assemble ‘personas’ of users based on keywords in users’ posts and who users are following. [15]
LinkedIn launches targeted advertising - allowing advertisers to target specific sections of LinkedIn users (InCrowds) based on the information in their profiles. [10] 2008: October: Product: LinkedIn enables an "applications platform" that allows other online services to be embedded within a member's profile page.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
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LinkedIn has more than 1 billion registered members from over 200 countries and territories. [7] LinkedIn allows members (both employees and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not ...
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R/GA partnered with Beats by Dre to create their music platform and advertising; key campaigns coincided with the 2012 Olympics and 2014 World Cup. The creative work won a number of awards [ 28 ] and the brand was sold to Apple Inc. for a reported $3 billion; after the sale, Beats Music became Apple Music .