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A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or ...
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A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Edward S. Herman and Noam Chomsky comment in their book Manufacturing Consent: the Political Economy of the Mass Media that Orwellian doublespeak is an important component of the manipulation of the English language in American media, through a process called dichotomization, a component of media propaganda involving "deeply embedded double standards in the reporting of news."
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The Chinese Dream is an example of mass media being used to promote propaganda in the 21st century. The overall message of its propaganda was a new start for China through posters and displays. [32] Visuals were used in order to shape the thinking of people considering past historical and social events.
The Behistun Inscription (c. 515 BCE) detailing the rise of Darius I to the Persian throne is viewed by most historians as an early example of propaganda. [14] Another striking example of propaganda during ancient history is the last Roman civil wars (44–30 BCE) during which Octavian and Mark Antony blamed each other for obscure and degrading ...