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The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.
The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.
With its large installed customer base, this made Pansophic an attractive target for Computer Associates International, Inc., which purchased the company in September 1991. TELON was renamed CA-TELON and the development group was slashed by about 60%. This began a long, profitable time for CA as it maintained and updated TELON for its customers.
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This model has been widely influential in marketing and management science. In 2004 it was selected as one of the ten most frequently cited papers in the 50-year history of Management Science. [3] It was ranked number five, and the only marketing paper in the list. It was subsequently reprinted in the December 2004 issue of Management Science. [3]
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything. Information about these customers ...
Trust-based marketing focuses on customer advocacy techniques that assist consumers in making informed purchase decisions based on comprehensive marketplace options and equitable advice. The theory contends that being honest and open is the best path to building consumer trust and creating a more loyal customer base. This is said to give ...
Image source: The Motley Fool. ZoomInfo Technologies (NASDAQ: ZI) Q4 2024 Earnings Call Feb 25, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants