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  2. Installed base - Wikipedia

    en.wikipedia.org/wiki/Installed_base

    The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.

  3. Customer base - Wikipedia

    en.wikipedia.org/wiki/Customer_base

    The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.

  4. Customer data management - Wikipedia

    en.wikipedia.org/wiki/Customer_data_management

    Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .

  5. Installed Base of ZigBee-Enabled Smart Energy Devices to ...

    www.aol.com/2013/04/09/installed-base-of-zigbee...

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  6. Bass diffusion model - Wikipedia

    en.wikipedia.org/wiki/Bass_diffusion_model

    This model has been widely influential in marketing and management science. In 2004 it was selected as one of the ten most frequently cited papers in the 50-year history of Management Science. [3] It was ranked number five, and the only marketing paper in the list. It was subsequently reprinted in the December 2004 issue of Management Science. [3]

  7. CA-Telon - Wikipedia

    en.wikipedia.org/wiki/CA-Telon

    With its large installed customer base, this made Pansophic an attractive target for Computer Associates International, Inc., which purchased the company in September 1991. TELON was renamed CA-TELON and the development group was slashed by about 60%. This began a long, profitable time for CA as it maintained and updated TELON for its customers.

  8. Teladoc Health (TDOC) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/teladoc-health-tdoc-q4-2024...

    About 60% of our installed base has access to our services, which is you have digital tools, we have coaching, we have psychiatry, and a range of services. And as I mentioned, around $150 million ...

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.