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  2. Customer base - Wikipedia

    en.wikipedia.org/wiki/Customer_base

    The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.

  3. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    Impact assessment helps a business to understand how actions taken by the business affected their customer behavior, and also allow for some predictions of customer reaction to proposed changes. Customers as assets measures the lifetime value of the customer base and allows businesses to measure several factors such as the cost of acquisition ...

  4. Customer data management - Wikipedia

    en.wikipedia.org/wiki/Customer_data_management

    Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .

  5. Installed base - Wikipedia

    en.wikipedia.org/wiki/Installed_base

    The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.

  6. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  7. Wealthy millennials are spending thousands on Jaguar Land ...

    www.aol.com/finance/wealthy-millennials-spending...

    The average customer of these startups is between 35 and 45, much younger than the 60-year-old average JLR customer. Pivotal customers spend an average of £1,800 per month on their subscriptions.

  8. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: A business sources materials for its production process for output (e.g., a food manufacturer purchasing salt), i.e. providing raw material to the other company ...

  9. ZoomInfo Technologies (ZI) Q4 2024 Earnings Call Transcript

    www.aol.com/zoominfo-technologies-zi-q4-2024...

    Image source: The Motley Fool. ZoomInfo Technologies (NASDAQ: ZI) Q4 2024 Earnings Call Feb 25, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants

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