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Starbucks' footprint in the United States, showing saturation of metropolitan areas. Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics. [14]
Starbucks has strongly opposed unionization, with CEO Howard Schultz denouncing the "threat of unionization" and rolling out pay increases for store employees that exclude those at unionized stores.
Starbucks plans to have 55,000 locations worldwide by 2030, so solving worker issues is mission-critical. Today, there are 40,199 stores in operation. Today, there are 40,199 stores in operation.
Fixing that problem will likely top incoming CEO Brian Niccol’s list of tasks to turn around the struggling coffee giant when he steps into the role on Sept. 9.
[45] [46] However, employees reported that Starbucks was forcing baristas to take responsibility for customer-service problems caused by other issues like understaffed stores, an increasing demand from mobile and drive-thru orders, and time-intensive drinks. Essentially, they were ordered to find a way to improve the customer experience — or ...
Howard D. Schultz (born July 19, 1953) [2] is an American businessman and author who was the chairman and chief executive officer of Starbucks from 1986 to 2000, from 2008 to 2017, and interim CEO from 2022 to 2023.
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