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The specific function of text messaging has also been studied to find its uses and gratifications and explore any potential gender differences. [30] Seven uses and gratifications, in order of importance, have been proposed: accessibility, relaxation, escape, entertainment, information seeking, coordination for business, socialization, status ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
In this way, the system-level interdependencies control media products, the range of possible social uses for media, the extent to which audiences depend on the media to fulfill needs, and ultimately media effects on audiences.
The Stanford marshmallow experiment was a study on delayed gratification in 1970 led by psychologist Walter Mischel, a professor at Stanford University. [1] In this study, a child was offered a choice between one small but immediate reward, or two small rewards if they waited for a period of time.
The unified theory of acceptance and use of technology (UTAUT) is a technology acceptance model formulated by Venkatesh and others in "User acceptance of information technology: Toward a unified view" in the organisational context. [1] [2] The UTAUT aims to explain user intentions to use an information system and subsequent
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
In a later book, however, Latour reversed himself, accepting the wide use of the term, "including the hyphen." [ 1 ] : 9 He further remarked how he had been helpfully reminded that the ANT acronym "was perfectly fit for a blind, myopic, workaholic, trail-sniffing, and collective traveler"—qualitative hallmarks of actor-network epistemology .