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  2. Testimonial - Wikipedia

    en.wikipedia.org/wiki/Testimonial

    Testimonials from customers who are not famous have been effectively used in marketing for as long as marketing has existed. [citation needed] A past or current customer will present a formal "word of mouth" testimonial that a business can use in marketing and to build trust with future customers. Testimonials are incredibly effective when ...

  3. Testimony - Wikipedia

    en.wikipedia.org/wiki/Testimony

    Bataan Death March Testimonials. Some published oral or written autobiographical narratives are considered "testimonial literature" particularly when they present evidence or first person accounts of human rights abuses, violence and war, and living under conditions of social oppression.

  4. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    Thesaurus Linguae Latinae. A modern english thesaurus. A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms ...

  5. Don’t fall for the Elon Musk energy-saving device scam - AOL

    www.aol.com/news/don-t-fall-elon-musk-150055557.html

    If there are fake testimonials or celebrity endorsements, that’s a red flag. 6. Don’t fall for "too good to be true" deals: Scammers rely on offering deals that seem too good to pass up, like ...

  6. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    For example, a customer can be a testimonial, since a testimony could be formal or informal "word of mouth" advocating the positive facets of the product. On the other hand, a consumer could not always be brand ambassador, since the latter is more commercial and is often considered as a position bound by monetary and professional liabilities.

  7. Epistemic injustice - Wikipedia

    en.wikipedia.org/wiki/Epistemic_injustice

    Testimonial injustice is unfairness related to trusting someone's word. An injustice of this kind can occur when someone is ignored, or not believed, because of their ...

  8. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    In-store communications is a touchpoint, which includes viewing in store posters, and seeing display goods, it is the communication between seller and buyer in the store environment. Third party touchpoints are elements such as word-of-mouth, which can be, defined as any conversation held in person or online discussing a specific brand.

  9. Synonym - Wikipedia

    en.wikipedia.org/wiki/Synonym

    A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. [2] For example, in the English language , the words begin , start , commence , and initiate are all synonyms of one another: they are synonymous .