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  2. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.

  3. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [ 3 ] [ 4 ] There are four main components of PageSpeed family tools:

  4. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions. [55]

  5. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    The engines' insistence on resource links being relevant and beneficial developed because many artificial link building methods were employed solely to spam search engines, i.e. to "fool" the engines' algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions. Google has cautioned ...

  6. Shopify - Wikipedia

    en.wikipedia.org/wiki/Shopify

    Shopify created an open-source template language called Liquid, which is written in Ruby and has been used since 2006. [12] In June 2009, Shopify launched an application programming interface (API) platform and App Store. [13] The API allows developers to create applications for Shopify online stores and then sell them on the Shopify App Store ...

  7. Deep linking - Wikipedia

    en.wikipedia.org/wiki/Deep_linking

    The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not actually make any distinction between "deep" links and any other links—all links are functionally equal. This is intentional; one of the design purposes of the Web is to allow authors to link to any published document on another site.

  8. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Page view (pageview) - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool. Usually, the number of page views is more than Visits and Visitors (Unique Visitors). An occurrence of the script being run in page tagging.

  9. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value (0.125) to page A and the other half (0.125) to page C. Page C would transfer all of its existing value (0.25) to the only page it links ...