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Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
The Chartered Institute of Public Relations (CIPR) is a professional body in the United Kingdom for public relations practitioners. Founded as the Institute for Public Relations in 1948, [1] CIPR was awarded Chartered status by the Privy Council of the United Kingdom in 2005 and added "Chartered" to its name. [2] As of late 2012, CIPR had ...
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
Dejan Verčič. Dejan Verčič is a communication researcher and public relations theorist.. Dejan Verčič is Professor, Head of Department of Communication and Head of Centre for Marketing and Public Relations at the Faculty of Social Sciences of the University of Ljubljana (), [1] and Partner and Knowledge Director in strategic communication group Stratkom d.o.o., Slovenia.
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.
Public Relations Review is a peer-reviewed academic journal covering public relations that is published quarterly by Elsevier. The editor-in-chief is Maureen Taylor. It was established in 1975.
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...