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Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Eulogy – a speech or writing in praise of a person, especially one who recently died or retired. Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue.
Eloquence (from French eloquence from Latin eloquentia) is the quality of speech or writing that is marked by fluency, elegancy, and persuasiveness. [ 1 ] [ 2 ] [ 3 ] It is also defined as one of the aims of formal oratory and, in this context, refers to the artistic expression of the speech as opposed to its argumentation.
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...
Writing a speech involves several steps. A speechwriter has to meet with the executive and the executive's senior staff to determine the broad framework of points or messages that the executive wants to cover in the speech. Then, the speechwriter does his or her own research on the topic to flesh out this framework with anecdotes and examples.
Speech may nevertheless express emotions or desires; people talk to themselves sometimes in acts that are a development of what some psychologists (e.g., Lev Vygotsky) have maintained is the use of silent speech in an interior monologue to vivify and organize cognition, sometimes in the momentary adoption of a dual persona as self addressing ...