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  2. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    The research room at the New York Public Library, an example of secondary research in progress Maurice Hilleman, the preeminent vaccinologist of the 20th century, is credited with saving more lives than any other scientist in that time. [36] The goal of the research process is to produce new knowledge or deepen understanding of a topic or issue.

  3. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question (s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

  4. Action research - Wikipedia

    en.wikipedia.org/wiki/Action_Research

    t. e. Action research is a philosophy and methodology of research generally applied in the social sciences. It seeks transformative change through the simultaneous process of taking action and doing research, which are linked together by critical reflection. Kurt Lewin, then a professor at MIT, first coined the term "action research" in 1944.

  5. Basic research - Wikipedia

    en.wikipedia.org/wiki/Basic_research

    Basic research, also called pure research, fundamental research, basic science, or pure science, is a type of scientific research with the aim of improving scientific theories for better understanding and prediction of natural or other phenomena. [ 1] In contrast, applied research uses scientific theories to develop technology or techniques ...

  6. Participatory action research - Wikipedia

    en.wikipedia.org/wiki/Participatory_action_research

    Participatory action research ( PAR) is an approach to action research emphasizing participation and action by members of communities affected by that research. It seeks to understand the world by trying to change it, collaboratively and following reflection. PAR emphasizes collective inquiry and experimentation grounded in experience and ...

  7. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [ 1]

  8. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [ 1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. [ 1]

  9. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    v. t. e. A research question is "a question that a research project sets out to answer". [ 1] Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely. Good research questions seek to improve ...