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Short code. Short codes, or short numbers, are short digit-sequences - significantly shorter than telephone numbers - that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. [1] In addition to messaging, they may be used in abbreviated dialing .
An alternative to inbound SMS is based on long numbers (international mobile number format, e.g., +44 7624 805000, or geographic numbers that can handle voice and SMS, e.g., 01133203040 [47]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as TV voting, [50] product ...
Unstructured Supplementary Service Data. Unstructured Supplementary Service Data ( USSD ), sometimes referred to as " quick codes " or " feature codes ", is a communications protocol used by GSM cellular telephones to communicate with the mobile network operator 's computers. USSD can be used for WAP browsing, prepaid callback service, mobile ...
Value-added service. A value-added service ( VAS) is a popular telecommunications industry [1] term for non- core services, or, in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business.
v. t. e. Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
An SMS message written on a Motorola Razr V3. Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.
COB – Close of Business. COC – Cost of Credit [2] or Cost of Capital [3] COD – Cost of Debt [4] or Cash on Delivery. COE – Center of Excellence or Cost of Equity [5] COGS – Cost of Goods Sold. Corp. – Corporation. COO – Chief Operating Officer. CPA – Certified Public Accountant. CPI – Consumer Price Index.
v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.