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Aunt Jemima became one of the longest continually running logos and trademarks in the history of American advertising. [10] Aunt Jemima Flour with the old logo. The Quaker Oats Company purchased the Aunt Jemima Mills Company in 1926, and formally registered the Aunt Jemima trademark in April 1937. [2] Quaker Oats introduced Aunt Jemima syrup in ...
Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product. [1] [2]
In 2020, following protests over systemic racism, Conagra Brands announced that it would review the shape of their bottles, as critics viewed them as an example of the "mammy" stereotype. [7] A competing brand, Aunt Jemima, revamped its brand and advertising following the attention on negative black stereotypes. In ads, Mrs. Butterworth's voice ...
The rebranded products will hit stores starting in June 2021. The post Aunt Jemima JUST Revealed Its Brand-New Name and Logo appeared first on Taste of Home.
View Article The post Aunt Jemima name, logo changed after 131 years appeared first on TheGrio. PepsiCo, the parent company behind the historic pancake mix and syrup label known as Aunt Jemima ...
Aunt Jemima's History: Pearl Milling Company's roots as a manufacturer of pancake mix dates back to the 1800s. The food company rebranded as Aunt Jemima in 1890, a reference to a popular song at ...
Articles relating to Aunt Jemima and its advertising campaigns. It was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
The new name for the famed Aunt Jemima line of pancake mixes and syrups has been announced: Pearl Milling Company. Parent company Quaker Oats, which is owned by PepsiCo Inc., said in June it was ...