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The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback whether in the form of a gift, a compliment, a loan, a job reference, etc. In social psychology, positive reciprocity refers to responding to a positive action with another positive action (rewarding kind actions).
For example, there are sometimes long chains of exchanges, in which A gives a benefit to B, who passes on a similar benefit to C, and so on, in which each party in the chain expects that what goes around will eventually come back around. The classic anthropological example is the Kula exchange in the Trobriand Islands.
This global phenomenon takes the form of a "circulation of women" which links together the various social groups in one whole: society. Lévi-Strauss emphasizes this as a system of generalized exchange based on indirect reciprocity. A generalized system does not involve a direct or balanced dyadic exchange and hence presupposes an expansion of ...
The Gift has been very influential in anthropology, [3] where there is a large field of study devoted to reciprocity and exchange. [4] It has also influenced philosophers, artists, and political activists, including Georges Bataille, Jacques Derrida, Jean Baudrillard, and more recently the work of David Graeber and the theologians John Milbank and Jean-Luc Marion.
In cultural anthropology and sociology, redistribution refers to a system of economic exchange involving the centralized collection of goods from members of a group followed by the redivision of those goods among those members. It is a form of reciprocity. Redistribution differs from simple reciprocity, which is a dyadic back-and-forth exchange ...
One example of positive reciprocity is that waitresses who smile broadly or give small gifts to their patrons receive more tips than waitresses who present a minimal smile. [26] [27] Also, free samples are not merely opportunities to taste a product but rather invitations to engage in the rule of reciprocity. Many people find it difficult to ...
[35]: 4 For example, an animal given as a gift must be eaten, not bred. However, as in the example of the Trobriand armbands and necklaces, this "perishing" may not consist of consumption as such, but of the gift moving on. In other societies, it is a matter of giving some other gift, either directly in return or to another party.
In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed or commodified within media culture and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective.