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Packaging engineering, also package engineering, packaging technology and packaging science, is a broad topic ranging from design conceptualization to product placement. All steps along the manufacturing process, and more, must be taken into account in the design of the package for any given product.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
“Consumers don’t just look at prices, and they prefer price bumps over shrinking products. 89% of Americans always or sometimes compare brands’ product sizes or quantities when shopping.
In general, the broad goals of sustainable packaging are: Functional [18] – product protection, safety, regulatory compliance, etc. Cost effective – if it is too expensive, it is unlikely to be used; Support long-term human and ecological health; Specific factors for sustainable design of packaging may include:
Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...
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