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At the time, the typeface was considered new and modern. The exact font used by Apple is slightly modified from the standard Motter Tektura: the s is more conventionally shaped, as opposed to the descending "hook" design of the normal typeface, and (with the exception of the Disk II 5.25 drive) the dot over the i is removed.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Apple Chancery by Kris Holmes, commissioned by Apple in 1993. Holmes had been taught calligraphy at Reed College, by the same tutors as Steve Jobs (though not at the same time). The font's goal was to include complex alternates to somewhat mimic the verve of Renaissance scribes. Venice (1984, Bill Atkinson), bitmap script inspired by chancery ...
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry.
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
The post 36 Hidden Messages in Company Logos You See All the Time appeared first on Reader's Digest. What do Apple, Amazon, Baskin Robbins, and Toblerone have in common? They have hidden messages ...