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English: Apple's absolute first logo, pre 1976. Drawn by then co-founder Ronald Wayne. The logo features Sir Isaac Newton sitting under the apple tree where he supposedly discovered gravity, by an apple falling on his head. See here for the 1976 Apple 1 manual and advertisements where this logo was used.
The Apple logo alongside the Motter Tektura typeface. Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, [1] which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). [2]
Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership. [8] [11] The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. [12] To finance its creation, Jobs sold his Volkswagen Bus, and Wozniak sold his HP-65 calculator.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Apple Garamond (1983), designed to replace Motter Tektura in the Apple logo. Not included on Macs in a user-available form. New York (1984, by Susan Kare), a serif font. Toronto (1984, Susan Kare) Athens (1984, Susan Kare), slab serif.
The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]
The product’s old logo will continue to be used on Lyle’s classic golden syrup tin, though its bottles and dessert toppings will all now bear the new branding. A company spokesperson declined ...
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.