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In attention research, one prominent theory attempting to explain how visual attention is shifted is the moving-spotlight theory. The primary idea being that attention is like a movable spotlight that is directed towards intended targets, focusing on each target in a serial manner.
The RSI model predicts that shifts in the symbolic categorization of power also result in need and attention shifts. Attention shifts occur as human beings pay attention to different aspects of experience to promote or prevent power shifts. [3] Need interventions occur as shifts in power result in changes in interpretations of needs.
For excitation-transfer theory, attentional shift guides the cognitive processing and selective attention that contribute to the transfer of emotions. [ 1 ] [ 16 ] Specific terms used to explain the importance of the shift of attention in the emotional process include:
Communication accommodation theory Communication accommodation theory (CAT) seeks to explain style-shifting in terms of two processes: convergence, in which the speaker attempts to shift their speech to match that of the interlocuter to gain social approval, and divergence, in which the speaker attempts to distance themselves from the ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
In contrast with audience design, which can be defined as a responsive style-shift where the speaker responds to specific factors of the speech context, referee design is characterised as an initiative shift. In such situations, speakers may use styles associated with non-present social groups to signal hypothetical allegiances with these speakers.
Additional research proposes the notion of a moveable filter. The multimode theory of attention combines physical and semantic inputs into one theory. Within this model, attention is assumed to be flexible, allowing different depths of perceptual analysis. [28] Which feature gathers awareness is dependent upon the person's needs at the time. [3]
Shift response is a type of conversational narcissism—the tendency of listeners to turn the topic to themselves without showing sustained interest in others. [24] A support response is the opposite of a shift response; it is an attention giving method and a cooperative effort to focus the conversational attention on the other person.