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  2. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.

  3. Association of National Advertisers - Wikipedia

    en.wikipedia.org/wiki/Association_of_National...

    The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership include over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.

  4. World Federation of Advertisers - Wikipedia

    en.wikipedia.org/wiki/World_Federation_of...

    It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising. [ 20 ] Each year the WFA holds Global Marketer Week , a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.

  5. International Advertising Association - Wikipedia

    en.wikipedia.org/wiki/International_Advertising...

    The association was founded on April 9, 1938 at the Harvard Club of New York by Thomas Ashwell, publisher of Export Trade & Shipper magazine, and 12 other advertising industry managers. Initially known as the Export Advertising Association, the association's goal is to exchange information about successful practices in international advertising.

  6. Grey Global Group - Wikipedia

    en.wikipedia.org/wiki/Grey_Global_Group

    Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location. [12] Grey San Francisco is the company's San Francisco-based West Coast headquarters. [13] Its clients include Symantec, [14] LendingTree, [15] Pernod Ricard, [16] and ...

  7. New York set to restrict social media algorithms for teens ...

    www.aol.com/news/york-set-restrict-social-media...

    Social media platforms have in recent years come under scrutiny for its addictive nature and impact on the youth. New York City Mayor Eric Adams said in February that his administration has filed ...

  8. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  9. The Advertising Club of New York - Wikipedia

    en.wikipedia.org/wiki/The_Advertising_Club_of...

    The Advertising Club of New York, also known as The Ad Club and originally called the Sphinx Club, is an advertising industry group promoting self-regulation, professional training and good fellowship. The Advertising Club of New York is the only organization to bring the industry together across all disciplines – marketing, media and ...

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