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Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field. [7] [8] An example of a monomorphic opinion leader in the field of computer technology, might be a
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
Some U.S. academic environments define leadership as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common and ethical task". [5] In other words, leadership is an influential power -relationship in which the power of one party (the "leader") promotes movement/change in others ...
A leadership style is a leader's method of providing direction, implementing plans, and motivating people. [1] Various authors have proposed identifying many different leadership styles as exhibited by leaders in the political , business or other fields.
Group dynamics is a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and ...
Closed-style leadership is when leaders announce their opinions on the issue before the group discusses the issue together. Open-style leadership is when leaders withhold their opinion until a later time in the discussion. Groups with a closed-style leader are more biased in their judgments, especially when members had a high degree of certainty.
Transformational leadership is a leadership theory in which a leader's behaviors influence their followers, inspiring them to perform beyond their perceived capabilities. This style of leadership encourages individuals to achieve unexpected or remarkable results by prioritizing their collective vision over their immediate self-interests.
Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. US psychologist Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity to bring about conformity by directed means.