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The term product assortment refers to the combination of both product breadth and depth. The main characteristics of a company's product assortment are: [4] (1) the length or number of products lines the number of different products carried by a store (2) the breadth refers to the variety of product lines that a store offers.
Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. [10] It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.
For each product or service, the 'area' of the circle represents the value of its sales. The growth–share matrix thus offers a "map" of the organization's product (or service) strengths and weaknesses, at least in terms of current profitability, as well as the likely cashflows. Common spreadsheet applications can be used to generate the matrix.
Roberson said, "We need to make sure we do not go so far down the line that we segment our products by launching lots of different [models]." He conceded that HTC tried to do too much in 2011 ...
Assortment plan is a trade-off between the breadth and depth of products that a retailer wishes to carry. Assortment optimization refers to the problem of selecting a set of products to offer to a group of customers to maximize the revenue that is realized when customers make purchases according to their preferences.
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products offered, depth and breadth of product line, and product portfolio balance; new products developed, new product success rate, and R&D strengths; brands, the strength of brand portfolio, brand loyalty and brand awareness; patents and licenses; quality control conformance; reverse engineering or deformulation; Marketing
Aug 8, 2024; Foxborough, Massachusetts, USA; Carolina Panthers quarterback Jack Plummer (16) escapes a tackle from New England Patriots linebacker Oshane Ximines (93) during the first half at ...