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  2. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    External macro environment – larger societal forces that affect the survival of the organisation, including the demographic environment, the political environment, the cultural environment, the natural environment, the technological environment and the economic environment. [2] [3] The analysis of the macro marketing environment is to better ...

  3. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...

  4. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...

  5. Context analysis - Wikipedia

    en.wikipedia.org/wiki/Context_analysis

    Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.

  6. Wall Street's 2025 outlook for stocks - AOL

    www.aol.com/finance/wall-streets-2025-outlook...

    Wells Fargo: 7,007, $274 (as of Dec. 3): "On balance, we expect the Trump Administration to usher in a macro environment that is increasingly favorable for stocks at a time when the Fed will be ...

  7. Here's where Wall Street sees stocks heading after the best 2 ...

    www.aol.com/finance/heres-where-wall-street-sees...

    This has BofA favoring "GDP sensitive companies," with the firm recommending Overweight ratings on Financials , Consumer Discretionary , Materials , Real Estate , and Utilities sectors.

  8. Global environmental analysis - Wikipedia

    en.wikipedia.org/wiki/Global_environmental_analysis

    The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro ...

  9. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    PEST analysis: PEST is an analysis about external environment . It includes a complete examine of a firm's Political, Economical, Social and Technological external factors, which may impact firms' objectives or profitability. They may become a benefit for the firm or harm its productivity.