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  2. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    One such tool, the Marketing Grader, assessed and scored website performance. [36] [37] The company introduced a Twitter tracking feature in 2011. [38] [39] In November 2016, HubSpot launched HubSpot Academy, an online training platform that provides various digital marketing training programs and free certifications upon completion. [40]

  3. Google Digital Garage - Wikipedia

    en.wikipedia.org/wiki/Google_Digital_Garage

    Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .

  4. Adobe Experience Cloud - Wikipedia

    en.wikipedia.org/wiki/Adobe_Experience_Cloud

    Adobe Campaign [12] is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS ...

  5. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    In March 2016, Google released Google Analytics 360, which is a software suite that provides analytics on return on investment and other marketing indicators. Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.

  6. Aprimo - Wikipedia

    en.wikipedia.org/wiki/Aprimo

    Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

  7. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

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