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Eddie was the lead and central character in the marketing campaign of the Principal Financial Group from 2005 to 2015. Eddie's television and print ads often depicted him facing challenges and using the Principal Edge logo to solve his financial, business, and everyday life problems.
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Griswell is a 2003 Horatio Alger Association Distinguished American Award winner and the 2003 recipient of the Oscar C. Schmidt Iowa Business Leadership Award. He has been inducted into the Iowa Business Hall of Fame, is a recipient of the United Way of Central Iowa Alexis de Tocqueville Society award, a 2004 recipient of the Ellis Island Medal of Honor, a 2004 recipient of the Central Iowa ...
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