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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.
Emotions play a critical role in interpersonal relationships and how people relate to each other. Emotional exchanges can have serious social consequences that can result in either maintaining and enhancing positive relationships or becoming a source of antagonism and discord (Fredrickson, 1998; [34] Gottman & Levenson, 1992). [35]
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
It is a measure of a person's emotional reactivity to a stimulus. [2] Most of these responses can be observed by other people, while some emotional responses can only be observed by the person experiencing them. [3] Observable responses to emotion (i.e., smiling) do not have a single meaning.
Discrete emotion theory is the claim that there is a small number of core emotions. For example, Silvan Tomkins (1962, 1963) concluded that there are nine basic affects which correspond with what we come to know as emotions: interest , enjoyment , surprise , distress , fear , anger , shame , dissmell (reaction to bad smell) and disgust .