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  2. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    Questionnaire length: The matched pairs design of the questionnaire (total of 22 expectation items plus 22 perception items= 44 total items) makes for a very long questionnaire. If researchers add demographic and other behavioural items such as prior experience with product or category and the standard battery of demographics including: age ...

  3. File:Movement Strategy - Brand awareness, attitudes, and ...

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  4. File:Brand Project Naming Survey Feedback Anonymized data ...

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  5. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    Perceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses.

  6. Tesla Displaces Mercedes-Benz in Consumer Brand Survey - AOL

    www.aol.com/2014/02/09/tesla-displaces-mercedes...

    Tesla Motors' Model S amassed an impressive number of awards in 2013, the car's first full year of production. Accolades included Motor Trend Car of the Year (by unanimous vote) and a five-star ...

  7. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative market research is often part of survey methodology, including telephone surveys and consumer satisfaction surveys. We apply the qualitative market research when: New product idea generation and development; Investigating current or potential product/service/brand positioning and marketing strategy

  8. Ford 'In Dead Heat' With Toyota In Top Consumer Perception Survey

    www.aol.com/news/2011-01-06-ford-in-dead-heat...

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  9. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    What is often referred to as "adequate questionnaire construction" is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or a bad questionnaire format can make the survey results valueless, as they may not accurately reflect the views and opinions of the participants.

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