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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
United We Stand America – citizen action organization created by Ross Perot after his unsuccessful 1992 presidential campaign; later adopted as a slogan by the Reform Party [5] War on women – phrase used to describe certain Republican policies and legislation that restrict women's rights, especially reproductive rights including abortion
For example, if an upcoming story about taking a 'bribe' will be damaging, by repeatedly using the word for 'bribe' for trivial accusations, the word itself may become more normalized and readily dismissed when encountered. Slogans A slogan is a brief, striking phrase that may include labeling and stereotyping.
In grammar, a phrase—called expression in some contexts—is a group of words or singular word acting as a grammatical unit. For instance, the English expression "the very happy squirrel" is a noun phrase which contains the adjective phrase "very happy". Phrases can consist of a single word or a complete sentence.
As an example, they really don't want to see men playing in women's sports. You can have a—and this is one: They don't want to see, as another example, open borders. They want to see people come in.
Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.