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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
Due to the popularity of Jogging, Harris and Bowerman published a 127-page book in 1967. Athletics West is an American running team formed by Bill Bowerman, Phil Knight and Geoff Hollister in 1977. At the time, America had no definitive running program for young athletes to continue competing outside of college.
There, he presented her with chocolate swooshes, a diamond ring made of gold and engraved with the Swoosh, and an envelope filled with 500 shares of Nike stock, then worth about seventeen cents per share or $85, [8] worth in 2023—after stock splits bringing the total to 32,000 shares—about $3 million. [10]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
He offers an educational workshops called "Beyond the Swoosh" where he shares his experiences living with Nike's factory workers and his decade long effort to end sweatshop abuses. [ 3 ] After a decade of activism, Indonesian Nike supplier PT Nikomas Gemiland repaid 4437 production workers for 600,000 hours of forced unpaid labor.
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