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Need for power (nPow) is a term that was popularized by psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray , who first identified underlying psychological human needs and motivational processes (1938).
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself. It confers the need to be able to exercise direction in the world surrounding you, and cause things to happen.
Most people enter military service “with the fundamental sense that they are good people and that they are doing this for good purposes, on the side of freedom and country and God,” said Dr. Wayne Jonas, a military physician for 24 years and president and CEO of the Samueli Institute, a non-profit health research organization.
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach , was popularized by the psychologist David McClelland .
10:49 p.m.: “We need to hear from you — it’s getting late.” After attending Sunday church service the following morning, Jim drove to Patrick’s condo. He spotted his son’s car in the lot, knocked on the condo’s door, and then let himself inside. He checked the bathroom.
See also Need theory. David McClelland in his 1961 book, "The Achieving Society" identified three motivators that he believed we all have: a need for achievement; a need for affiliation; a need for power; People will have different characteristics depending on their dominant motivator.