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BharatMatrimony is an online matrimonial service [1] and a part of Matrimony.com. [2] It was founded in 2000 by Murugavel Janakiraman , who later met his wife through his own matrimonial site. [ 3 ] [ 4 ] The company has 130 offices in India, [ 5 ] with offices in Dubai , Sri Lanka , United States and Malaysia to cater to customers beyond India .
In 2006, Bharat Matrimony earned an entry in the Limca Book of World Records for having facilitated the highest number of documented marriages online in India. [17] In 2013, Consim Info changed name to Matrimony.com [18] In 2021, Matrimony launched Jodii App which is a vernacular matchmaking app for lower income groups and blue-collared workers.
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Matrimonial sites register users, after which they are able to upload their profiles onto a searchable database maintained by the website. Those users looking to find suitors search the database with customized searches that typically include nationality, age, gender, religion, and geographic location, as well as the availability of photographs.
With the expanding social reform and female emancipation that accompanied economic and literacy growth after independence, many commentators predicted the gradual demise of arranged marriages in India, and the inexorable rise of so-called "love marriages" (i.e. where the initial contact with potential spouses does not involve the parents or family members). [2]
Parents also take advice from Brahmin astrologers called 'Jothidar' in Tamil, 'Panthulu or Siddanthi' in Telugu, and Kundali Milan in Hindi, who holds astrological data of those individuals looking to get married. Some communities, like the Brahmins in Mithila, use genealogical records ("Panjikas") maintained by the specialists.
The word Baraat is derived from Sanskrit word Varayātrā [6] [7] [8] (वरयात्रा) literally meaning groom's procession. In Bengali, the baraat is usually referred to as "Borjatri" (বরযাত্রী) when the groom along with his family members, friends and closest relatives leave for the bride's home which is the venue of the marriage.
Shaadi.com began as Sagaai.com [2] in 1997. [3] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. [2] Its initial success was primarily among non-resident Indians, [2] [4] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.
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