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ESC/P, short for Epson Standard Code for Printers and sometimes styled Escape/P, is a printer control language developed by Epson to control computer printers. It was mainly used in Epson's dot matrix printers , beginning with the MX-80 in 1980, as well as some of the company's inkjet printers .
The Epson name was coined by joining the initials EP (Electronic Printer) and the word son, making "Epson" mean "Electronic Printer's Son". [9] In April of the same year, Epson America Inc. was established to sell printers for Shinshu Seiki Co. Epson HX-20
According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: attributes; benefits; values; personality; A brand's attributes are a set of labels with which the corporation wishes to be associated. For example, a brand may showcase its primary attribute as environmental friendliness.
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