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Double eyelids are unconditionally considered beautiful in East Asian society. [13] The double eyelid is a crease in the small flap of skin that covers the eye. It has been estimated that 17–32% of Chinese women lack this upper eyelid crease, giving them a monolid appearance. [14] However, this is not ideal when it comes to Chinese beauty.
Face steaming was thought to make the skin white and smooth, and sanekazura root juice was used to straighten hair. [8] Light, proper use of makeup was ideal. The women of Osaka and Kyoto were ridiculed as they used heavier makeup than the women in Tokyo, considering them to be "yabo" (rough). [7]
In the 21st century, the huadian typically do not appear on women's face as daily makeup. However, the traditional pattern design of huadian is still used in the designs of contemporary wedding accessories and large shows. [8] The huadian is also used as a form of makeup for women when wearing hanfu. [8]
The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence in the East Asian cosmetics markets. [4] Bihaku products are highly popular among mature women.
Village girls wearing thanaka at Ava, Burma. Thanaka (Burmese: သနပ်ခါး; MLCTS: sa.nap hka:; pronounced [θənəkʰá]) is a paste made from ground bark.It is a distinctive feature of the culture of Myanmar, seen commonly applied to the face and sometimes the arms of women and girls, and is used to a lesser extent also by men and boys.
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In the 1950s, more and more women wanted to look like Caucasian women with a three-dimensional face, and makeup shifted to pinpoint makeup that emphasized the lips and eyes in a Western style. With the spread of color TVs, major cosmetic companies began to focus on commercials in the 1960s, raising awareness of the importance of makeup.
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