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2. Multichannel marketing - Wikipedia

   en.wikipedia.org/wiki/Multichannel_marketing

   Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. [1]

3. Multi-channel network - Wikipedia

   en.wikipedia.org/wiki/Multi-channel_network

   A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.

4. Distribution (marketing) - Wikipedia

   en.wikipedia.org/wiki/Distribution_(marketing)

   Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.

5. Customer value maximization - Wikipedia

   en.wikipedia.org/wiki/Customer_value_maximization

   Channel-based challenges Most companies adopt a multi-channel strategy in order to take their products or services to their customers. Each channel (store, online, mobile, etc.) needs to be tackled differently to ensure maximization of results.

6. List of multi-channel networks - Wikipedia

   en.wikipedia.org/wiki/List_of_multi-channel_networks

   This is a list of notable multi-channel networks.Multi-channel networks (MCNs) are organizations that work with video platforms such as YouTube to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development", [1] usually in exchange for a percentage of the AdSense revenue from ...

7. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   The first phase of any media plan is the initial market analysis, which consists of a situation analysis and the marketing strategy plan. These form the basis of information which the rest of the media plan is reliant on. [1] The purpose of a situation analysis is to understand the marketing problem, in relation to their competitors.