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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
As online shopping grew in popularity, gendered color-coding migrated to the new medium. A study of the gender marketing of toys on the Disney store website found that '85% of toys that had red, black, brown, or gray as their most predominant color were for "boys only", while 86.2% of toys that were pink were for "girls only" '. Pink prove to ...
Alphabet blocks. The identification of specific toys as having an explicitly educational purpose dates to the 1700s. [11] In 1693, in Some Thoughts Concerning Education, liberal philosopher John Locke asserted that educational toys could enhance children's enjoyment of learning their letters: "There may be dice and play-things, with the letters on them to teach children the alphabet by playing ...
Channapatna toys. The greater prominence of the Channapatna toys can be traced to patronage from Tipu Sultan, the historic ruler of Mysore, though these toys existed before this period historically given as gifts as part of Dusshera celebrations. It is known that he was an ardent admirer of arts, and in particular of woodwork. [5]
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]
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