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Vanish is the global stain-remover market leader in the fabric-treatment category, which is sold in more than 60 countries across the globe. Vanish started as a stain-removing laundry product launched around 1983 by a small Scottish company called Projectina Co Ltd, established by Robert G. Macfarlane in Skelmorlie, Scotland. [ 3 ]
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Before 2000 Flushes could complete its national expansion westward, Vanish began disparaging advertising suggesting calcium hypochlorite toilet cleaners damaged plumbing. In fall 1981, a group of manufacturers led by Twinoak (which made "120 Day Automatic Toilet Bowl Cleaner" since 1965) obtained an out-of-court settlement against Drackett ...
Unlike rival Vanish, whose mark now serves to market other formats of toilet cleaner from the same manufacturer, the Sani-Flush name in the US was simply abandoned. "Sani-Flush" [ 11 ] and "Sani-Flush Puck" [ 12 ] retain their registered trademark status in Canada , but refer to a different toilet cleaner.
A 98% biodegradable or other, [2] slightly moist absorbent cleaning compound may be spread evenly over carpet and brushed or scrubbed in. For small areas, a household hand brush can work such a compound into carpet pile; working like "tiny sponges", the attracted cleaning solution dissolves dirt, and dirt and grime is attracted/absorbed to the compound.
Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After World War II, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl.
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