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2. Master of Marketing Research - Wikipedia

   en.wikipedia.org/wiki/Master_of_Marketing_Research

   The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."

3. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   The research analyst responsibilities include checking all data for accuracy, comparing and contrasting new research with established norms, and analyzing primary and secondary data for the purpose of market forecasting. As these job titles indicate, people with a variety of backgrounds and skills are needed in marketing research.

4. Business analyst - Wikipedia

   en.wikipedia.org/wiki/Business_analyst

   The business analyst role is an overlap of these two professions, and therefore the business analyst plays an essential role in communication and understanding between these two groups. [ 14 ] [ 15 ] Requirements elicitation - this refers to "analyzing and gathering the needs of both computer-based systems as well as the business". [ 14 ]

5. Category:Marketing analytics - Wikipedia

   en.wikipedia.org/wiki/Category:Marketing_analytics

   Pages in category "Marketing analytics" The following 53 pages are in this category, out of 53 total. This list may not reflect recent changes. A. Active users;

6. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...