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Cold calling in 1905. Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [1] [2] It is an attempt to convince potential customers to purchase the salesperson's product or service.
The term might have originated [citation needed] from the cheap, hastily arranged office space used by such firms, often just a few desks in the basement or utility room of an existing office building, with the "heat" and "pressure" of close quarters, and fast-paced sales tactics analogous to the conditions in a boiler and, in the former case, its surrounding room.
Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.
In a call center or contact center environment, the call is then typically answered by a telephone system known as an automatic call distributor (ACD) or private branch exchange (PBX). The subsequent routing of the call may be done in many ways, ranging from simple to complex depending on the needs of the owner of the toll-free number.
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Members of the Dutch political party GroenLinks canvassing door-to-door in Groningen. Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information.
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