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Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. [37] In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.
The APIs provide functionality like analytics, machine learning as a service (the Prediction API) or access to user data (when permission to read the data is given). Another important example is an embedded Google map on a website, which can be achieved using the Static Maps API, [1] Places API [2] or Google Earth API. [3]
Data as a service is a general term that encompasses data-related services. Now DaaS service providers are replacing traditional data analytics services or happily clustering with existing services to offer more value-addition to customers. The DaaS providers are curating, aggregating, analyzing multi-source data in order to provide additional ...
Initially, Google Data Studio and Looker operated as separate products within Google. Google Data Studio's offering was a simple, low-cost, and easy way to connect data sources and create dashboards, [11] while Looker offered a more enterprise-focused solution with robust support for transformations and permissions. [12] In October 2022 ...
GData (Google Data Protocol) provides a simple protocol for reading and writing data on the Internet, designed by Google. GData combines common XML-based syndication formats (Atom and RSS) with a feed-publishing system based on the Atom Publishing Protocol, plus some extensions for handling queries. It relies on XML or JSON as a data format.
Google is suspected of collecting and aggregating data about Internet users through the various tools it provides to developers, such as Google Analytics, Google Play Services, reCAPTCHA, Google Fonts, and Google APIs. This could enable Google to determine a user's route through the Internet by tracking the IP address being used through ...
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